Shop Sharks Privacy Policy
PLEASE READ THIS POLICY CAREFULLY BEFORE USING SHOP SHARKS SERVICES
Protecting your privacy and personal information is very important to Shop Sharks Ltd ("we", "our" or "us"). We are committed to ensuring that our customers feel safe and secure when using our services.
This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website www.shopsharks.co.uk (the "Website") and our services (the "Services"). It also outlines your rights and how you can contact us if you have any questions or concerns.
By using our Website and Services, you agree to the terms of this Privacy Policy and consent to the collection, use, and disclosure of your information as described below.
1. Information We Collect
We may collect and process the following types of information:
1.1 Information You Provide to Us
When you fill in forms, place an order, create an account, subscribe to emails, or contact us by phone or email.
This may include: your name, email address, billing and delivery addresses, phone number, and any other information you provide voluntarily.
1.2 Information We Automatically Collect
Technical data such as IP address, browser type, time zone settings, and device information.
Usage data about how you interact with our Website (e.g. page views, click paths).
Cookies and similar technologies (see our Cookie Policy).
1.3 Information from Third Parties
Payment processors and delivery partners may provide us with updates related to your order.
Marketing and analytics tools may provide us with insights on user activity.
2. How We Use Your Information
We use your personal data to:
Process and deliver your orders.
Create and manage your account.
Communicate with you about your order or any changes to our services.
Send you updates, promotional offers, and newsletters (you can opt out at any time).
Improve our Website and services through analytics and feedback.
Prevent fraud and ensure the security of our systems.
3. Legal Basis for Processing
Under UK and EU data protection laws, we rely on the following legal bases:
Contract – to process and fulfil your orders.
Legitimate Interests – for improving services and marketing relevant products.
Consent – where you have agreed to receive marketing communications.
Legal Obligation – to comply with regulatory requirements.
4. Sharing Your Information
We only share your personal information with trusted third parties where necessary:
Payment processors, delivery services, customer support platforms.
Analytics and marketing tools (e.g. Google, Meta, email platforms).
Regulatory or legal authorities where required.
We never sell your data. Any data shared for analytics or targeting is anonymised or aggregated wherever possible.
5. International Data Transfers
We may store or process your data outside of the UK or European Economic Area. When we do so, we ensure appropriate safeguards (such as standard contractual clauses) are in place.
6. How Long We Keep Your Data
We retain your personal data only as long as necessary:
For orders: generally up to 6 years for tax/legal purposes.
For email marketing: until you unsubscribe or request deletion.
For accounts: until you delete your account or after 18 months of inactivity.
7. Your Rights
Under data protection law, you have the right to:
Access the personal data we hold about you.
Correct inaccuracies in your data.
Request deletion of your data (“right to be forgotten”).
Restrict or object to processing in certain cases.
Withdraw your consent to marketing at any time.
Lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.
To exercise any of these rights, please email hello@shopsharks.co.uk
8. Data Security
We use a range of technical and organisational measures to protect your personal information. However, no online system is 100% secure, and we encourage you to keep your passwords confidential and take precautions when using public networks.
9. Cookies
We use cookies to enhance your browsing experience, personalise content, and analyse site traffic. For full details, please see our Cookie Policy.
10. Third Party Links
Our Website may contain links to other sites. We are not responsible for their privacy practices. Please review their privacy policies before providing any personal data.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we’ll notify you if they are significant. Please check back regularly to stay informed.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
Email: hello@shopsharks.co.uk
Last updated: July 2025